06.03.2017 / Blog, Blog
Michael Class became a member of the Executive Board of the juwi Group in January 2016. A year later, we asked him to report on his experiences.
I was welcomed in a very open way, which made it easy for me to familiarize myself with the relevant topics very quickly. This was very important as the German wind energy market faces drastic changes. Previously, we had already won out against the competition when we secured the site. Now, this is the stage at which competition really starts. In a world of calls for tenders, the overall cost of the project will be a decisive factor in success. Contracts will be awarded for the lowest-cost projects. This is an entirely new form of competition, to which we need to adapt. As a new Executive Board member, I was soon involved in these efforts.
The many intensive discussions with managers concerning the challenges we face were very helpful for me. Personally, I like competition, it awakes my competitive spirit. I’m also convinced that we have a very good starting position. We have well-qualified, committed, motivated employees. We also have considerable experience in the fields of onshore wind and photovoltaic systems, with a total of about 4,000 MW installed. Despite the restructuring phase, we still have a good reputation in the marketplace. At the same time, there is always scope for improvement in any company and this of course also applies to juwi. In this context, a fresh view and external experience help to get the ball rolling. All in all, I am convinced: we will be able to strengthen our market potential and our reputation still further if we show that we are also a fast, efficient competitor under the new market conditions.
A fantastic but very exhausting highlight was visiting a large number of offices in other countries on a round-the-world trip. This really brings it home to you what traveling through the time zones of our business activities actually means. All in all, I can say that my first year here was very informative. At the same time, I was able to initiate many developments and faced hard work right from the start. I arrived here very fast and that is the way it should be.